When looking for the perfect influencers for your campaign you can see a handful of different data on their profile after clicking on 'Influencers'. But what do they mean?
- Content quality means how other brands who have worked with the influencer have rated his/her uploaded content. As you can see this influencer brings quality content!
- Response rate means how often and how quickly an influencer answers to an incoming message.
- Chat response time is the average time it takes an influencer to answer an incoming message.
- Request response time is the average time a brand needs to accept or reject an influencer's request.
- Request response rate is the percentage of the influencer's accepted campaigns out of all that were requested.
Here you can see how many followers the influencer has on each connected platform and what are the different indicators of success you can expect when working with him/her.
This percentage means how many of the influencer's followers are real, genuine people and not just paid audience. Here you can see that this influencer's credibility is very high, so your ad will likely reach real people.
Here you can see the distribution of an influencer's auidence by gender and age. For example with this chart you can see that most of this influencer's followers are females aged between 18-25.
Location by Country
Here you can see the influencer's audience distributed by location. This influencer has the most followers in Poland and in the UK. This can be helpful in geo-location!
Here you can see the most tagged topics under an influencer's posts. Here you can see that this influencer is a real car enthusiast!
Top 5 Engaged Users
Registered at Post for Rent
Here you can see other Post for Rent users who are often tagged in the chosen influencer's posts. As you can see for example this influencer has previously worked with Lush.
Audience Brand Affinity
Here you can see those brands with which the influencer's follower base interacts the most. With this insight you'll get a sense of what does the influencer's audience like most. For example you can see Zara, Calvin Klein, Vogue and Dior in the top 5 brands here, so this means that this specific follower base is made up of fashion enthusiasts.
Under Audience Type you can see the type of users that follow the influencer. In this case you can see that the percentage of real people is hight (91%), which means that your content will likely reach real consumers.
Here you can see the topics or categories that the influencer is interested/involved in. This feature helps you decide if your brand fits well into the profile of the influencer. The example we gave you was a fashion influencer's category affinity results, and it indicates very well the different areas of her work.
If you click on the button 'Engagement', first you will find a chart called Engagement spread. This tool analyses the last 40 posts of the influencer on Instagram and shows the number of likes, highlighting the most liked post.
The next chart named Followers shows you the change in the number of users following the influencer's Instagram profile in the past period.
The Comment/Like ratio shows how the number of comments change in relation with the number of likes.
Under Brand mentions you will find different indicators regarding the relationship between the influencer's posts and brands.
One of them is Paid Post Engagement which measures engagement in case of a paid post and regular posts as well, so that you can easily compare.
Another indicator in this category is the Paid Post Frequency which monitors each and every post and evaluates whether it is an advertisement or not. Again, it compares this number with the frequency of regular posts.
The section of Top 5 Brands lists the brand names that were mentioned in the influencer's post the most.